Leadership Team
A world-class and adrenaline loving leadership team is responsible for developing and executing Adrenalex's strategy and the company's fast paced growth. The team has significant experience leading, operating, and managing services and the logistics of medium and high growth Internet companies.
Adrenalex is led by:
Trevin C. Fowler, CEO & President
Trevin Fowler oversees investor relations, business operations, and strategic planning for Adrenalex. He brings senior management experience in rapidly growing small and medium-sized companies. Before founding Adrenalex, Trevin was the Vice President of Sales for iBoats.com, one of the fastest growing Internet companies catering to the water sports industry. Trevin was recruited from The Profit Recovery Group (PRG) to develop and manage all sales efforts. He hired, recruited, and trained sales executives to market cutting edge Internet technology to marine related companies. His responsibilities included the creation and maintenance of dealer, association, and manufacturer relations. He researched and implemented new "on and offline" marketing strategies to enhance public image and increase sales. As Vice President he personally developed and oversaw over 300 strategic alliances. Before joining the iBoats.com, Trevin organized and managed the sales efforts for The Profit Recovery Group, International (PRG). His position with the company included recruiting, training and managing a team of sales executives dedicated to the Western United States. He was directly responsible for new business development in Northern California where he marketed and managed services for such companies as Gateway 2000, The Limited Corporation, The North Face, and Specialized Mountain Bikes. Trevin actively pursues such activities as snowboarding, climbing, mountain biking, and wake boarding. Trevin is an active adventure traveler. He has spent significant time touring outside the United States in South America and Europe.
Steve Stoddard, Interim Vice President of Marketing
Steve Stoddard oversees all marketing and strategic alliances for Adrenalex. He also actively participates in strategic planning and investor relations. Steve's expertise comes from several years of dot-com experience. Steve was one of four principle owners to create Outbound Enterprises/iShopper.com, an Internet Start Up founded in October 1998. Steve played an intricate role as Vice President of Marketing, overseeing all advertising and direct marketing of services, which included customized web sites. Steve's responsibilities involved such initiatives as managing a million dollar marketing budget, creating and executing a direct marketing campaign that distributed over 100,000 mailers per week, and establishing strategic relationships with other Internet companies. As a direct result of his efforts the company achieved $4.1 million in revenue and over 12,000 customers in 1999. Also in 1999, Steve negotiated the merger between Outbound Enterprises and iShopper.com. In March 2000, Steve's company was acquired and is now publicly traded. Steve's addition to the Adrenalex team brings senior level management skills, experience, and in depth knowledge of how to operate and execute successful Web based ventures. His educational background includes a master's degree from Northwestern University. Steve is an adventure traveler and has spent significant time abroad in Germany and Switzerland. Outside of his professional roles, Steve pursues an extreme sports lifestyle, participating in regular ski and trekking ventures.
Daniel D. Daniel III, Interim CFO
Daniel Daniel currently oversees financial operations for Adrenalex. His responsibilities include consultation services and council for capital allocation, development of banking and lending relationships, initiation of internal financial controls and reporting, financial benchmarking of competitors and industry averages, and development of pro forma financial statements. His addition to the Adrenalex team has proven invaluable in the development of financial strategies and resource allocation. Daniel is a founding principal of KilgoreDaniel, a prominent financial management firm in Salt Lake City. His experience and expertise in the financial industry includes managing a hedge fund that invests in publicly traded equities, advising clients of investment options, and providing financial consultation to startups and other small businesses. He has raised capital for both his firm's fund and other seed-to-venture stage companies. In addition to raising capital, Daniel has provided detailed consulting services to other technology and Internet based startups. Daniel graduated cum laude and Phi Kappa Phi from the University of Utah with a Bachelor of Science degree in Finance. This fall, he will be attending the Wharton School of Business to complete his MBA. Adrenalex and Daniel feel confidant in his ability to maintain an advisory role throughout the startup and seed phase of this venture. Adrenalex will retain Daniel's services and provide a seat on the Board of Directors upon obtaining funding. Recruiting a fulltime Chief Financial Officer will be a top priority following our first initial round of funding. Outside of his professional role, Daniel actively pursues such activities as skiing, trekking, and wake boarding. Daniel speaks Chinese fluently and enjoys traveling.
Joshua Hoopes, Interim Chief Operations Officer
Joshua Hoopes oversees the technology operations, strategic implementation, and web site development for Adrenalex. He brings to the team an extensive IT background. Joshua has served several corporations as an IT consultant, increasing productivity and profitability for such companies as: American Business Educational Institute of America, Tozzok International, Networth Plus, TCI Investments, Pericia, International Academy of Limphology. Before joining the Adrenalex team, Joshua was involved in founding, operating, and maintaining a successful technical recruiting agency. His knowledge and contacts within the high tech industry has proven invaluable in the strategic planning of Adrenalex. Joshua has significant international experience, living in Asia for nearly two years. He is fluent in the Japanese language. He is both a motivational and professional public speaker. Joshua is also an action sports enthusiast, participating in a myriad of outdoor and recreational activities.
