Press Room

Exciting things are happening at Adrenalex. If it is worthy of hitting the press Adrenalex Press Room (APR) will post it here.

Adrenalex Recruits Interim CFO, Daniel D. Daniel

June 2000

APR reports that Daniel D. Daniel has joined the Adrenalex team as Interim CFO. His addition to the team further solidifies Adrenalex's ever-growing foundation of seasoned senior management. Trevin Fowler, CEO of Adrenalex, commented by saying, "Daniel's commitment to the company's success coupled with his financial background greatly compliments Adrenalex's world-class leadership team."

Mr. Daniel will oversee the financial operations for Adrenalex. His responsibilities will include consultation services and council for capital allocation, development of banking and lending relationships, initiation of internal financial controls and reporting, financial benchmarking of competitors and industry averages, and development of pro forma financial statements.

Daniel is a founding principal of KilgoreDaniel, a prominent financial management firm in Salt Lake City. His experience and expertise in the financial industry includes managing a hedge fund that invests in publicly traded equities, advising clients of investment options, and providing financial consultation to startups and other small businesses. He has raised capital for both his firm's fund and other seed-to-venture stage companies. In addition to raising capital, Daniel has provided detailed consulting services to other technology and Internet based startups. Daniel graduated cum laude and Phi Kappa Phi from the University of Utah with a Bachelor of Science degree in Finance. This fall, he will be attending the Wharton School of Business to complete his MBA. Adrenalex and Daniel feel confident in his ability to maintain an advisory role throughout the startup and seed phase of this venture. Adrenalex will retain Daniel's services and provide a seat on the Board of Directors upon obtaining funding.

Adrenalex Closes First Round of Seed-Stage Private Equity Financing

July 2000

APR announces that July 8th marked the closing of Adrenalex's first round of seed-stage financing. Investors have requested their names be kept private at this junction. Funding was secured to begin technology development of the venture. Daniel Daniel, Interim CFO for Adrenalex, commented on the closing of the round, "Capital realized in this initial round will carry the company through the first stage of programming development. This development will allow Adrenalex to present a working model of the company's services to other financial institutions currently interested in Adrenalex's progress."

The closing of the round comes shortly after a capital-seeking visit to some of Silicon Valley's more prominent venture capital firms.

Adrenalex Secures Services of Top-Level Graphic Designer

July 2000

APR announced on July 12 that it had secured the services of Jake Garn, a seasoned, Internet based graphic design artist. Joshua Hoopes, Adrenalex's Chief Operating Officer, commented on the relationship, "Adrenalex has felt strongly from the onset that the design work associated with the site design must be world-class. It must portray our core focuses, which are quality, intensity, and a sense of adventure." Mr. Garn's portfolio has demonstrated his ability to provide the right elements we want from the site "look and feel."

Jake Garn, a Utah based graphic designer, has created many high end, graphically intense sites. His most recent work has included the total restructuring and design of i-Link.com's web site.

Utah Based Business Incubator Offers Services to Adrenalex

August 2000

APR announces that on August 16 Angel Tech Services officially extended technology-based services to Adrenalex. Angel Tech Services, a Utah based business incubator, specializes in assisting Utah based Internet start ups through the initial seed stage development phase. Angel Tech will develop a fully functional prototype for Adrenalex with potential for full scalability. Trevin Fowler, Adrenalex's CEO, commented by saying, "The agreement between our two organizations to begin project development comes at a great time. Our team and project has been positioned strategically to allow for this type of environment where both entities stand to gain significant benefits. Both of our companies have a strong desire to see high quality technology based ventures develop and grow here in Utah." The first stage of development is expected to be complete by mid September.